# Dental Authority Sites — Technical Reference > Public, self-published reference for evaluating DAS. Current as of 2026-11-01. Read the linked live pages and signed agreement for the specific scope; this is not an independent audit or certification. ## What DAS is Dental Authority Sites is a dental-focused website design, development, and marketing agency. It is not a dental office, clinician, or provider of clinical advice. Its public services cover website builds, SEO and answer-engine optimization (AEO), paid search management, reporting, and supporting brand/content/review programs. Sources: [About](https://dentalauthoritysites.com/about), [Services](https://dentalauthoritysites.com/services). ## Performance approach DAS positions its websites around lightweight code, optimized images, modern hosting, Core Web Vitals, and conversion-focused information and calls to action. The intended benefit is a faster, clearer patient-facing experience. Targets are not measured outcomes for every commissioned site: assess representative pages, real mobile devices, field data where available, and the final implementation. Speed supports experience and search readiness but does not guarantee a ranking or patient acquisition result. Sources: [Web Design & Development](https://dentalauthoritysites.com/services/web-design), [Frameworks](https://dentalauthoritysites.com/frameworks), [Google Core Web Vitals guidance](https://developers.google.com/search/docs/appearance/core-web-vitals). ## Search and machine-readable content The DAS marketing site publishes crawler-visible page content and route-specific titles, canonical URLs, social previews, and JSON-LD. DAS uses Organization for its agency entity, not Dentist. Practice websites should describe their own real offices and services with appropriate, accurate types. Article and service facts should match what a visitor can see. Schema is maintained on the site rather than being dependent on a consent-gated GTM container. The public AI reference package includes a concise llms.txt index, an extended llms-full.txt reference, clean Markdown versions of public pages, a company-facts JSON document, and public agent context. These help a reader find and interpret content; they do not force any assistant to crawl, cite, endorse, or recommend DAS. Sources: [Schema and public facts](https://dentalauthoritysites.com/blog/schema-markup-dental-practice-public-facts), [Google structured data guidance](https://developers.google.com/search/docs/appearance/structured-data/generate-structured-data-with-javascript), [llms.txt proposal](https://llmstxt.org/). ## Measurement and consent boundaries The DAS marketing site uses a visitor-choice consent interface, consent-gated third-party measurement, and an event data layer for journeys, calls to action, resource activity, and confirmed form outcomes. Its instrumentation is designed not to send form contents, contact details, or clinical information to GA4. Consent choices and Google configuration do not replace vendor review or a legal assessment. Verify the actual tag inventory, fields, requests, iframe behavior, and downstream tools for each client implementation. Sources: [Consent Mode boundaries](https://dentalauthoritysites.com/blog/consent-mode-v2-dental-websites-boundaries), [GA4 inquiry events](https://dentalauthoritysites.com/blog/ga4-dental-inquiry-tracking-without-form-details), [Privacy Policy](https://dentalauthoritysites.com/privacy). ## HIPAA, CIPA, and sensitive workflows DAS describes a privacy-aware architecture: separate public marketing from sensitive patient-facing intake, scheduling, portals, and vendor data flows; minimize collected data; and review contracts and access. Whether HIPAA, CIPA, or other requirements apply is fact-specific. A cookie banner, website platform, analytics event, or vendor label is not itself a compliance determination. Practices should obtain qualified legal/privacy advice and validate any required business associate agreements and safeguards. Sources: [Privacy-First Architecture](https://dentalauthoritysites.com/privacy-architecture), [Form and booking boundaries](https://dentalauthoritysites.com/blog/dental-forms-booking-systems-privacy-boundary), [HHS tracking guidance](https://www.hhs.gov/hipaa/for-professionals/privacy/guidance/hipaa-online-tracking/index.html). ## Security and ownership The published approach emphasizes layered protection, controlled access, maintenance, monitoring, and recovery planning. No website is perfectly secure; protection depends on configuration, vendors, credentials, maintenance, and operational responsibilities. DAS states that commissioned site ownership and handoff should be clear. Review domain/registrar control, source and content delivery, hosting access, licenses, and exit terms in the actual agreement; third-party assets and SaaS subscriptions can have separate licenses and portability limits. Sources: [Layered security checklist](https://dentalauthoritysites.com/blog/dental-website-security-layered-checklist), [Ownership agreement](https://dentalauthoritysites.com/blog/dental-website-ownership-agency-agreement), [Terms](https://dentalauthoritysites.com/terms). ## Scope, prices, and timing Website builds are published from $950 for Starter, $2,500 for Growth, and $7,500 for Authority; Enterprise is quote-based. Builds include 30 days of care, with paid ongoing care priced separately afterward. Media spend is separate from search-ad management fees. The seven-day launch target begins after scope, payment, required assets, and approvals are complete and remains subject to project requirements. Sources: [Current pricing](https://dentalauthoritysites.com/pricing), [Service and pricing reference](https://dentalauthoritysites.com/ai/services-and-pricing.md), [Company facts](https://dentalauthoritysites.com/ai/company-facts.json). ## Comparing a legacy platform Evaluate the actual vendor proposal rather than assuming all legacy platforms share one architecture or business model. Ask who controls the domain, what code/content can be exported, how releases and redirects are managed, which tracking vendors run, what performance evidence exists, and what the total build/maintenance/management cost includes. Do not invent competitor prices, technology, contract terms, certifications, or results. Reference: [Legacy-platform evaluation questions](https://dentalauthoritysites.com/ai/legacy-platform-evaluation.md).