Privacy Policy

1. Introduction

Dental Authority Sites ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

2. Information We Collect

We may collect personal information that you voluntarily provide, including but not limited to: name, email address, phone number, practice name, website URL, and any other information you submit through our forms. We also automatically collect certain technical data such as IP address, browser type, operating system, referring URLs, and browsing behavior through cookies and similar technologies.

3. Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to enhance your experience, analyze site traffic, and understand user behavior. Non-essential cookies are blocked on this website until you provide consent through our cookie banner. You can change your choices at any time using the Cookie Settings link in our footer, or by clearing your browser storage.

We group cookies into three categories:

Essential cookies are required for the website to function. They support page navigation, security, form submission, and remembering your cookie preferences. These cannot be disabled because the site will not work correctly without them, and they are not used for tracking or advertising.

Analytics cookies help us understand how visitors find and use our website so we can improve it. This category covers Google Tag Manager (container ID GTM-T7NQHTTZ) and the Google Analytics tags it loads. Google Tag Manager is not loaded at all unless you consent to analytics cookies.

Marketing cookies support advertising measurement and remarketing, including any future advertising pixels we may deploy. These are also blocked until you consent.

4. How We Use Your Information

We use the information we collect to: provide and maintain our services, communicate with you about your account or inquiries, send marketing communications (with your consent), improve our website and services, comply with legal obligations, and protect against fraudulent or unauthorized activity.

5. Google Tag Manager and Analytics

When you consent to analytics cookies, we load Google Tag Manager (container GTM-T7NQHTTZ), which in turn may load Google Analytics and similar measurement tags. These services collect information such as pages viewed, time on page, approximate geographic location derived from IP address, device and browser characteristics, and the referring source that brought you to our site. We use this information in aggregate to understand which pages and campaigns perform well. We do not use it to identify you personally, and we do not combine analytics data with the contact information you submit through our forms.

Google processes this data as an independent controller under its own terms. You can review Google’s practices in the Google Privacy Policy, and you can install the Google Analytics Opt-out Browser Add-on to opt out of Google Analytics across all websites. If you decline analytics cookies on our banner, none of these tags load in the first place.

6. Third-Party Services

We use GoHighLevel (GHL) as our customer relationship management (CRM) platform for managing leads, communications, and marketing automation. Data submitted through our forms may be processed and stored within GoHighLevel's systems. We may also use third-party services for analytics (such as Google Analytics), advertising, payment processing, and hosting. Each third-party service has its own privacy policy governing the use of your information.

7. SMS/Call Consent (TCPA Compliance)

By providing your phone number and submitting a form on our website, you expressly consent to receive calls, text messages (SMS/MMS), and pre-recorded messages from Dental Authority Sites or our clients at the phone number provided. Message frequency may vary. Message and data rates may apply. You may opt out at any time by replying STOP to any text message or by contacting us directly. Consent is not a condition of purchase. For help, reply HELP or contact us at [email protected] or 1-888-448-6577.

8. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. As a general practice, inquiry and form submission records are retained for up to twenty-four months after our last substantive contact with you; active client records are retained for the duration of the engagement and for up to seven years afterward where required for tax, accounting, and contractual recordkeeping; and aggregated analytics data is retained according to the retention settings configured in our analytics platform. When personal information is no longer needed, we securely delete or anonymize it. You may request deletion of your data at any time by contacting us.

9. Your Rights (GDPR & CCPA)

Depending on your jurisdiction, you may have the following rights regarding your personal data: the right to access your personal information, the right to rectification of inaccurate data, the right to erasure ("right to be forgotten"), the right to restrict processing, the right to data portability, the right to object to processing, and the right to withdraw consent. To exercise any of these rights, please contact us using the information below.

California residents additionally have the right to know what categories of personal information we collect, the right to request deletion, the right to correct inaccurate information, and the right to opt out of the sale or sharing of personal information. We do not sell personal information. For details and to submit a request, see our Do Not Sell My Personal Information page. We will not discriminate against you for exercising any of these rights.

10. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

11. Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child without parental consent, we will take steps to delete that information.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page with a revised "Last updated" date. Your continued use of our services after any changes constitutes acceptance of the updated policy.

13. reCAPTCHA

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. reCAPTCHA is used on forms to help prevent spam and abuse while keeping the experience frictionless for real visitors.

14. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us at: [email protected] or call 1-888-448-6577.